So now I know what the big deal is with the Soho Prada store (link via kottke.org, thanks Jason). I'm not sure my Buffalo lady friends and I fully appreciated it when we visited last week. Now that I know though, I'm ready for a return visit where I'll be sure to descend in the huge cylindrical glass elevator, and to try out the dressing room touch screens and moving mirrors allowing me to see my outfit from all angles. Or maybe not, older being wiser in this case.